At Syentrix, protecting your personal information is a core part of how we operate. This policy explains what data we collect, why we collect it, and how we keep it safe.
Effective Date: April 17, 2026
Our role under the DPDP Act. For personal data you give us directly — enquiries, contact forms, analytics on this site — Syentrix is the Data Fiduciary and decides why and how it is processed. For personal data inside systems we automate on a client's behalf, the client is the Data Fiduciary and Syentrix acts as a Data Processor on their documented instructions.
Syentrix is an AI-powered business automation company that builds custom workflow automations for businesses across India. When we refer to "Syentrix," "we," "us," or "our" in this policy, we mean the Syentrix entity responsible for processing your data.
We collect information in three ways: data you provide directly, data collected automatically when you use our website, and data obtained from third parties.
We process your personal data only when we have a lawful basis to do so. Here is how and why we use the information we collect:
| Purpose | Legal Basis |
|---|---|
| Responding to your inquiries and consultation requests | Contractual necessity / Consent |
| Designing and deploying custom automation solutions for your business | Contractual necessity |
| Processing payments and managing your account | Contractual necessity |
| Sending service updates, onboarding materials, and operational communications | Contractual necessity / Legitimate interest |
| Sending marketing communications (only with your permission) | Consent |
| Improving our website, services, and user experience | Legitimate interest |
| Analyzing traffic patterns and website performance | Legitimate interest / Consent |
| Preventing fraud, securing our systems, and complying with legal obligations | Legal obligation / Legitimate interest |
We will never sell your personal data to third parties. Period.
Our website uses cookies and similar technologies to deliver a better experience and understand how visitors interact with our content. Here is what we use and why:
Required for the website to function properly. These handle session management, security, and core features. You cannot opt out of essential cookies.
Help us understand traffic patterns, popular pages, and user behavior through tools like Google Analytics. All data is aggregated and anonymized where possible.
Remember your preferences — such as language, region, and form auto-fill — so you have a smoother experience on return visits.
Used to deliver relevant ads and measure campaign effectiveness. These are only placed with your explicit consent.
Analytics cookies are set only after you agree on the consent banner. You can decline, and you can change your mind later by clearing this site's cookies in your browser, which makes the banner appear again. Most browsers allow you to block or delete cookies, though this may affect site functionality.
We work with trusted third-party providers to operate our business. These services may process personal data on our behalf, and each is bound by data processing agreements:
We only share the minimum data necessary for each service to function. We do not permit third-party providers to use your data for their own marketing purposes.
Syentrix operates in India. The Digital Personal Data Protection Act, 2023 (DPDP Act) governs how we handle your personal data and gives you, as a Data Principal, the following rights:
To exercise any of these rights, or to raise a grievance, email legal@syentrix.com. We will acknowledge your request and respond within the timelines required under the DPDP Act.
If you are not satisfied with our response, you may escalate the matter to the Data Protection Board of India.
We retain personal data only as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.
| Data Type | Retention Period |
|---|---|
| Client account and contract data | Duration of relationship + 5 years |
| Consultation and inquiry records | 2 years from last interaction |
| Payment and billing records | 7 years (legal/tax requirements) |
| Marketing consent records | Until consent is withdrawn |
| Website analytics data | 26 months (anonymized thereafter) |
| Cookie data | Varies by cookie (up to 13 months for analytics) |
When data reaches the end of its retention period, we securely delete or anonymize it.
Syentrix operates from India and your personal data is processed in India. Some of the third-party services we rely on (listed above) operate infrastructure outside India, so limited processing may take place abroad.
Where processing takes place outside India, we apply the following safeguards:
Regardless of where you are located, you have the right to:
How to submit a request
Email privacy@syentrix.com with your full name and the specific right you wish to exercise. We will verify your identity and respond within the timeframe prescribed under the DPDP Act.
We implement industry-standard technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.
No system is 100% secure. If you suspect unauthorized access to your data, contact us immediately at privacy@syentrix.com.
Syentrix provides B2B automation services designed for businesses and professionals. Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from children.
If you believe that a child has provided us with personal information, please contact us at privacy@syentrix.com, and we will promptly delete that information from our systems.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other operational reasons. When we make changes:
Your continued use of our website and services after any changes constitutes acceptance of the updated policy.
If you have any questions about this Privacy Policy, your personal data, or wish to exercise any of your rights, we are here to help.
For complaints about how your personal data is handled, as required under the DPDP Act:
grievance@syentrix.comWe aim to acknowledge all privacy requests within 72 hours and to fulfil them within the timelines prescribed under the DPDP Act.
If you are unsatisfied with our response, you may escalate to the Data Protection Board of India.