Indian online sellers run on spreadsheets, courier panels and WhatsApp threads: marketplace orders to re-key, GST invoices to raise, COD cash to chase and RTO parcels to explain. Syentrix automates those workflows for D2C brands and marketplace sellers across India, so your team handles exceptions instead of data entry.
A parcel that ships and comes back costs forward freight, return freight and handling, and the stock is unavailable to other buyers while it travels. Cash on delivery makes this a daily operating concern for many Indian sellers.
Selling on your own Shopify store plus Amazon.in and Flipkart means three order queues, three stock counts and three settlement reports. Every new channel multiplies the reconciliation work your team does by hand, usually in Excel, usually at month end.
Unconfirmed COD orders, incomplete addresses and unreachable buyers turn into return-to-origin shipments. Without a confirmation step and NDR follow-up, the first time anyone looks at a failed delivery is when the parcel is already coming back.
Selling on Shopify, Amazon.in and Flipkart at once means a sale on one channel must reduce stock on the others. When that is done by hand, you oversell what you do not have and hide stock you could be selling.
Each order needs a correct invoice with GSTIN, HSN and place of supply. Each return needs a credit note. Marketplace payouts net off commission, shipping and TCS, so matching a bank credit to orders is a monthly project for your accountant.
From the moment a buyer places an order to the moment the COD cash lands in your bank account, we automate the operational steps in between.
Orders from Shopify, Amazon.in, Flipkart and your own site are pulled into one queue, validated, and invoiced with GSTIN, HSN, place of supply and the correct CGST/SGST or IGST split. Invoices can be pushed to Tally or Zoho Books, and an IRN requested where e-invoicing applies to you.
Stock levels are kept consistent across Shopify, Amazon.in, Flipkart and your warehouse or 3PL, with updates triggered by each sale, return or restock. Low-stock alerts go to the people who reorder.
Return requests are logged, pickups booked, and QC outcomes recorded. RTO parcels are matched to the original order, stock is restored, a credit note is raised, and refunds or exchanges are triggered, with exceptions routed to your team.
An assistant trained on your catalogue, policies and live order data answers order-status, return-policy and delivery questions, and hands complex cases to a person with the conversation attached. Messaging is consent-based and follows WhatsApp Business rules.
Post-delivery review requests are sent after the delivery is confirmed, not after dispatch. Low ratings are flagged to your team for a quick recovery call, and feedback is tagged by product and reason.
Rules pick a courier by pincode serviceability, weight, COD eligibility and cost, then book the shipment, generate the AWB and label, and push tracking back to the store. Works with aggregators such as Shiprocket and with carriers that offer APIs.
Marketplace payout reports and courier COD remittance files are matched against orders. Short payments, unexplained deductions, commission and TCS lines are listed for follow-up, and clean entries are posted to your accounting package.
Consent-based WhatsApp, SMS and email nudges for abandoned carts, plus an automatic confirmation message for COD orders before dispatch, with an option to switch the buyer to UPI. Messaging follows DPDP Act consent requirements.
Illustrative scenarios showing how Indian sellers can apply these workflows. They are examples, not client case studies.
A D2C brand on Shopify ships through a courier aggregator and keeps books in Tally. Each paid or confirmed COD order triggers a GST invoice, an AWB, a tracking message to the buyer and a voucher entry, with no copy-paste between the three systems.
A seller listing the same SKUs on Amazon.in, Flipkart and its own store keeps one master stock sheet. The sync updates every channel after each sale or return and alerts the buyer team when a SKU nears its reorder level.
A seller with many COD orders sends a WhatsApp confirmation before dispatch, flags orders with incomplete addresses for a phone check, and follows up automatically on NDR (non-delivery) events so buyers can reschedule delivery before the courier returns the parcel.
If your accounts executive spends 10 hours a month matching COD remittance files and marketplace payouts to orders, at a loaded cost of ₹350 per hour that is 10 × ₹350 = ₹3,500 a month, or ₹42,000 a year. Automated matching would not remove the review step, but it can shrink the manual part. Your own hours and rates will differ.
The workflow areas we typically scope for Indian online sellers. Your audit decides which ones matter first.
Common questions from D2C brands and marketplace sellers evaluating workflow automation.
Most repetitive order-to-cash steps: capturing orders from Shopify, Amazon.in, Flipkart or your own site, generating GST invoices, picking a courier and booking the AWB, syncing stock across channels, confirming COD orders, handling RTO and returns, answering order-status queries on WhatsApp, and reconciling marketplace and COD settlements. We scope the workflows with you in a free operations audit before building anything.
We work through each platform's official APIs, webhooks and export formats where they are available, and use secure middleware to move orders, stock and status updates between systems. What can be automated on a given marketplace depends on the access that platform offers sellers, so we confirm this during the audit rather than assuming it. Courier aggregators such as Shiprocket, and carriers with APIs, can usually be connected the same way.
Yes, as a workflow. Invoices can be generated automatically with GSTIN, HSN code, place of supply and the right CGST/SGST or IGST split, and pushed to Tally or Zoho Books. If your turnover is above the e-invoicing threshold, the workflow can also request an IRN for each invoice. Your CA remains responsible for the tax treatment, so we configure the rules your CA gives us and do not offer tax advice.
Typical building blocks are an automated confirmation message on WhatsApp or SMS before dispatch, address and pincode checks, flagging risky orders for a human to review, tracking NDR (non-delivery report) status from the courier, and matching COD remittances against orders so short or late payments are caught. These reduce manual follow-up; they cannot remove RTO, because some of it comes from buyer behaviour.
A single workflow for a small business typically costs between ₹1.5 lakh and ₹8 lakh to build, with maintenance of roughly 10-20% of the build cost per year. A multi-system build for a larger seller can run higher. Timelines depend on the number of systems and how clean your data is, and we give a scoped estimate after the free audit. Many sellers start with one workflow, such as COD reconciliation or GST invoicing, and add more later.
Prepared by the Syentrix team for Indian D2C brands and marketplace sellers. Covers order processing, GST invoicing, inventory sync, courier booking, COD reconciliation and customer support workflows across Shopify, Amazon.in, Flipkart and WooCommerce.
Book a free 30-minute discovery call. We'll go through your order, GST and COD workflows and suggest what to automate first.
Book Your Free Operations Audit →Examples and figures on this page are illustrative and are not guaranteed outcomes. Actual results depend on your order volumes, systems, data quality and implementation scope. Syentrix does not provide tax or legal advice; confirm GST treatment with your chartered accountant.